In this podcast, we look at the subject of employer branding from two distinct perspectives- that of the employer branding consultant and that of the employer branding manager.

James Wiggins founded TMP Worldwide's Asia Pacific Employer Brand Practice in 2003. His role combines two prior careers - one in corporate development & training and organisational development and the other in advertising, marketing and branding. James has worked with public and private sector organisations in the UK, Asia and Australia and gets real satisfaction from helping an organisation position itself as an employer of choice.

Katherine Fitzgerald was instrumental in the Lion Nathan employer branding project and provides a unique insight into the building of the Lion Nathan brand strategy. It was during a role as a Resourcing Executive that she started the employer branding project which they launched in October 2006 after starting the project at the beginning of the year.

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Peter Switzer, a noted radio and television business commentator and editor for The Australian discusses the increasingly competitive economy and the keys to creating a great business. Peter covers the areas of leadership, finding the right people and how businesses can stay competitive in the current market.

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Generation Y has become the hot topic with theorists and business leaders around the world.

This month we interview Avril Henry, human resources expert and author of Leadership revelations-An Australian perspective, on how to attract and retain Generation Y talent.� In this podcast Avril discusses who Gen Y are, how they differ from other generations, what motivates them and much more. Please refer to the chapter index to skip to particular topics of interest.

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This month we interview Saul Eslake, Chief Economist of ANZ Bank who discusses the latest federal budget and how it will impact the Australian economy. Saul's expert insights and opinions are extremely thorough which has lead to longer than normal interview. Rather than shortening the podcast we have introduced a chapter index which allows you to listen to the entire podcast or skip to the topics of particular interest to you.

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Want to hear the latest outlook for the accounting and finance sector? In this podcast we interview Robert Half ANZ Managing Director, Nigel Barcham to listen to his employment predictions for 2006 and discuss the changing role of the finance professional.

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