The importance of employer branding

In this podcast, we look at the subject of employer branding from two distinct perspectives- that of the employer branding consultant and that of the employer branding manager.

James Wiggins founded TMP Worldwide's Asia Pacific Employer Brand Practice in 2003. His role combines two prior careers - one in corporate development & training and organisational development and the other in advertising, marketing and branding. James has worked with public and private sector organisations in the UK, Asia and Australia and gets real satisfaction from helping an organisation position itself as an employer of choice.

Katherine Fitzgerald was instrumental in the Lion Nathan employer branding project and provides a unique insight into the building of the Lion Nathan brand strategy. It was during a role as a Resourcing Executive that she started the employer branding project which they launched in October 2006 after starting the project at the beginning of the year.

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