Building a business from the ground up

In our latest podcast, we address the topic of building a business from the ground up with Nudie Juice founder and director, Tim Pethick.

Tim Pethick is a chartered accountant and comes from a strong marketing background. To indulge his cravings for fresh fruit, and to demonstrate the power of emotional branding, he started Nudie in early 2003. In a little over 2 years, and despite a devastating fire which destroyed the business in May 2004, he built nudie into a business turning over $18m a year and recognised as one of the top 10 most influential brands in the Asia Pacific region.

We've outlined the content in the chapters below so you can listen to the whole podcast or skip to the section that is relevant to you.

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